Values and Standards

Our work is guided by a set of values and standards, which represent our core convictions and fundamental benchmarks that we are committed to measure up to:

Clients First

We put our clients’ interest and success first and are committed to deliver great work and tangible results.


We consider our work as an integral part of our clients’ business strategies and objectives. To be effective in this regard we seek an understanding of the strategic dimension of each project.

Added Value

We are committed to adding value for our clients. Our services and interventions are designed to inspire, to shift mindsets, to motivate action and to deliver measurable results. Our role is to support our clients in strengthening their capabilities, changing behaviours and adopting new ways of doing things. We engage with our clients to define metrics and objectives by which our contribution to is measured and evaluated.


We act with integrity. For us this means to consistently abide by our own values and standards, to act honestly, to build trust, to keep promises, to strictly observe confidentiality, to show respect and to commit ourselves to high quality work.

With particular respect to our coaching assignments we relentlessly pursue the highest professional standards and we comply with the standards of the key professional bodies in our industry – the Worldwide Association of Business Coaches (WABC) and the European Mentoring and Coaching Council (EMCC), which we are active members of.


We promote and cultivate a partnership perspective, both within Leadership Assets and in the work with our clients. We respect our clients and the challenges they face. We support our clients to drive change that adds sustainable value. We appreciate our clients' knowledge and experience and are available to support them in every aspect.

We take a long-term view on the relationships with our clients, colleagues and network partners. We strive to build solid bonds founded on mutual respect, honesty, support, and benefit.

We work together in a constructive and challenging manner, striving to create an environment that fosters continuous learning and drives sustainable change. We are convinced that teamwork and cooperation are essential to succeed in this.


We respect and value the beliefs, the capabilities and motivation of all people – regardless of their background.


We strongly believe in diversity as a powerful catalyst for creativity, learning and transformation. In our work we expressly support, promote and cultivate the diversity of thought, style, expertise, gender, culture, race and sexual orientation.